Do Your Competitors Come Up in Google Search Before You?
Phone books, referrals, and word of mouth are mostly relics of the past: today, customers rely on the internet and Google searches to find their newest contractor. But if your business is not appearing quickly and at the top of their searches, the bad news is you’ve likely just lost an opportunity.
So how can you move up in the search results ahead of your competitors? To gain new prospects, keep your schedule packed, and increase your visibility, you’ll need to up your marketing and conquer the digital sphere.
Here are 3 Ways to Improve Your Google Search Positions
1. Utilize Search Engine Optimization
Do you know what keywords potential clients are using to search for your company — or ones like yours? Becoming a master of internet advertising means studying the analytics and habits of commonly searched terms related to your services. Putting such keywords and phrases in the right places on your website will help your company move to the top of the search results.
2. Create a Google My Business Listing and Keep It Current
Having a Google My Business listing allows your company to be featured more prominently on Google. Think of it as a phone book listing: Google My Business lets you to add your services, hours of operation, contact email and/or phone number, and thumbnail images to represent your logo or recent projects so prospective customers can get the clearest picture of your company after one click. Frequent business update posts and good reviews help enhance your listing’s place in the search results.
3. Keep Creating Engaging Content
One other vital way to get ahead of your competitors is to generate relevant and engaging content. By updating your company’s blog, sharing recent successes, and uploading images of diverse projects, your company will raise its status in the internet’s food chain where output is directly correlated to prioritization of search results. Think of content this way: when you google some event or news, the media outlet with the most recent information often appears high up in Google’s search results. So, you’ll want to create content to make your company more engaging — and findable.
Build More Leads is the premiere construction company marketing agency that assists with SEO, Google My Business, and content creation so your company can grow — online, and on the job. We are committed to helping our clients move up in Google’s search results. Marketing packages can be individualized; call for a quote today!