Part 4 of the Build More Leads Marketing Tips Series
Let’s say you have a website. You have social media accounts. And you have excellent home-building skills. That doesn’t mean it’s time to sit and wait for the leads to come in. You need to ATTRACT leads by CREATING content.
That means blogging.
Blogs aren’t just for vegan millennials sipping chai lattes. They’re a crucial part of generating new leads, from organic searches AND referrals.
In fact, according to a study conducted by HubSpot, active blogs draw 6.9 times more organic search traffic and double the amount of referral traffic.
That’s right, blogging builds leads so you can build homes.
Increase Online Visibility
Blogs that incorporate search engine optimization (the right keywords, in the right places, in your on page copy and website coding) increase your online visibility and can help with your overall rankings. Google likes content. The more relevant content you have about the types of services your offer, the better your online visibility will be.
Generate Traffic to Your Site
You can share your blog on social media to gain even more traffic. Promoting your blog on Facebook and Instagram and including a learn more provides great exposure and helps drive more people to your website – more potential leads.
Position Yourself as an Expert
Beyond attracting new business, blogging positions you as an expert in your field. It’s a demonstration of your knowledge and skill. You know your industry better than anyone – show it off!
So, the data is in: blogging increases online visibility and web traffic. Afraid you are too busy between managing clients, overseeing employees, and balancing budgets and resources, you’re occupied by the day-to-day operations of your business that you don’t have time to blog?
We can help. With our Everything Under One Roof marketing program, you will get a team of marketing experts that capitalizes on all the blogging techniques we just mentioned, and much more. We will write you 2 keyword-rich articles every month on top of our other marketing services, including:
- Social Media development, management, and monitoring
- Google Ads Management
- Posting on Houzz
Contact us today to schedule your FREE CALL!